(Bottle Design: Xiao Xue)
“Basically, Coke has these eight themes of global connection that have been expressed through art and music. The themes are: Global Harmony, Human Collaboration, Uplifting Moments, Individual Perseverance, Peace on Earth, Happiness, Active Optimism, and Healthy World.
Eight artists from China have each created a design for an aluminum contour bottle. Also, Eight music artists have created a song that reflects each of the eight themes. The musical talent hails from different parts of the east: Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J.”
- Cornerstone Promotions
Well this one kind of all falls into a couple different fields on interest for me; music and design. It’s kind of ironic that Cornerstone sent me this because the company I work for does a lot of promotion for Coca Cola. Even though I despise Tiesto, the meaning behind the project is great, and why not exploit Tiesto to sell it?
Beats™
2 responses so far ↓
Lain // June 28, 2008 at 11:09 pm |
mountain dew did the same thing recently. i forget what they were called, but it was some art series bottles that were about the same size. I haven’t seen them in chicago though, i saw them when I was in pittsburgh. just thought you might be interested.
sweetBeats // June 28, 2008 at 11:12 pm |
http://www.greenlabelart.com/
I saw a video on youtube for the one Chuck Anderson (Nopattern.com) did, so fresh.