A-Trak Is So Cool

“The music on Running Man: Nike+ Original Run – a mix of electro and hip-hop – is ideal for a workout, but could certainly find popularity in clubland with its synth-heavy loops, deep bass, and thumping beats. A new approach to producing music, constructing the record around a long track for running, offered a unique challenge for A-Trak: “Making a 45-minute piece was interesting in terms of arrangement,” he says. “Here, a guy is running and it’s all about pacing. You want to keep him in the zone, you want to keep his attention, but at the same time there’s much more room to spread out than on a record I might produce for a club.”

“I’ve been mostly working on up-tempo electro tracks as of late, but my background is hip-hop and I think you can hear it in my choice of sounds,” continues A-Trak. “I wanted this record to showcase my current style, but I also didn’t want to stray away from hip-hop completely. That’s why you find guest rap verses, plenty of chopped and screwed vocals, and a hefty dose of drum breaks that are surely more block party than Ibiza.

The fourth installment of the Nike+ Original Run series, A-Trak’s Running Man: Nike+ Original Run is available exclusively in the Nike Sport Music section of the iTunes Store for $9.99.”

- Biz 3

This is great news to me because its the best of my two worlds; music and fitness. You’ll be able to pick this mix up on iTunes as of June 24th. Also, by no means is this song new, but its one of my favorite remixes by the one and only A-Trak.

3 Minute Sampler of A-Trak’s Nike Mix

Update:
I got a chance to hear the mix… One word: Awesome. Its A-trak at his finest. The intro was so good I listened to it like 10 times. The last official, full release from him was Dirty South Dance Mixtape (I think), and this Nike thing is totally different. It starts out at a good pace, then slows, then picks up again, then ends at a nice cool-down pace.

The first thing that came to my mind at the end of the mix was, “A-Trak has evolved”. It’s basically 43 minutes of his most recent style [Boys Noize - Oh! (A-Trak Remix)] littered with hip-hop acappellas. Also, when I said the mix slowed down at the end, I meant it in a good way. I’ve gotten through it a couple of times and each time more and more details pop out at me, it’s almost like A-Trak was in the studio and just going off on a tangent. I’m sorry none of you can hear this until the 24th, because it’s something else.

Digitalism – Idealistic (A-Trak Remix)

Beats™